“汉服热”引领现代国潮服饰文化新风尚

Received:2024-09-29 Revised:2025-04-15 Online:2025-07-15 Published:2025-07-21

摘要：

近年来，汉服文化的复兴与普及在年轻消费群体中掀起热潮，显著影响现代服饰设计的潮流趋势，为国潮服饰文化的

崛起提供了强大动力。汉服历经数千载沧桑变迁，蕴含着深厚的历史背景与文化内涵。然而，“汉服热”背后所蕴含的文化深

度、社会效应以及在现代服饰产业中的应用与面临的考验，仍需人们进行深入的分析与探讨。研究显示，深入挖掘汉服文化的

精髓，并将其与现代服饰产业紧密结合，对于推动国潮服饰文化的长期繁荣与进步，具有深远的战略价值。

关键词:

“汉服热”, 国潮, 服饰文化, 新风尚

Abstract:

In recent years, the revival and popularization of Hanfu culture have sparked a craze among young consumers, significantly

influencing the trends in modern fashion design and providing a strong impetus for the rise of China Chic costume culture. With

thousands of years of historical vicissitudes, Hanfu embodies profound historical context and cultural connotations. However, the

cultural depth, social impacts, and the challenges and applications of Hanfu in the modern fashion industry behind the "Hanfu fever"

still require in-depth analysis and discussion. Studies suggest that deeply excavating the essence of Hanfu culture and integrating it

closely with the modern fashion industry hold far-reaching strategic significance for promoting the long-term prosperity and

development of China-Chic costume culture.

Key words:

"Hanfu fever", China Chic, costume culture, new trend

中图分类号:

张善庆, 李冰艺.

“汉服热”引领现代国潮服饰文化新风尚

[J]. 大理大学学报, 2025, 10(7): 86-92.

Zhang Shanqing, Li Bingyi.

"Hanfu Fever" Leads the Way for a New Trend in Modern China Chic Costume Culture

[J]. Journal of Dali University, 2025, 10(7): 86-92.

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